Real people living with chronic conditions take control of their lives while empowering others
New York, New York, October 18, 2010 – HealthiNation announced today the launch of its latest series, True Champions, now premiering online and on Video-On-Demand November 1. The latest addition to HealthiNation’s expanding library of education and lifestyle video programming debuts with a focus on rheumatoid arthritis, a condition that affects 1.3 million adults.
“We want to give a powerful voice to people who are true champions for their cause,” said Raj Amin, CEO, HealthiNation. “Video is such an effective medium to tell stories and make emotional connections – a critical and missing part of many health messages today.”
True Champions features dynamic individuals who are either living with or caring for people who have various chronic conditions. These individuals are true champions because they do not define themselves or their loved ones by their disease. Instead, they are reaching out to help others who are battling similar conditions. HealthiNation’s True Champions inspire and educate others by sharing their personal experiences and successful coping strategies, as well as by actively participating in awareness-building activities.
The first five episodes of HealthiNation’s True Champions series each run 2-4 minutes in length and feature Melinda Winner who has rheumatoid arthritis and is an accomplished cookbook author, public speaker and arthritis advocate. Throughout these episodes, Melinda shares her candid and empowering perspective. Melinda has several forms of arthritis but strives every day to live her life to its fullest, and in particular, to help as many people with arthritis as possible do what they love despite their pain. Melinda has her own web site, www.cookingwitharthritis.com where she helps those living with arthritis help regain their independence in the kitchen.
The True Champions series complements HealthiNation’s education programming, which includes videos covering more than 100 condition areas.
HealthiNation is the premier health media brand that develops, produces and distributes digital programming that educates and inspires people to make healthier choices. Our award-winning video programs are developed by leading physicians and television producers, covering medical education as well as lifestyle tips, personal stories and entertaining original series–all with the mission of helping people take actions for their health. Programs can be seen through distribution partnerships with leading cable companies and internet properties that reach over 40 million unique users online and more than 32 million digital TV homes. HealthiNation is headquartered in New York City, and its investors include Intel Capital and MK Capital. For more information, visit www.healthination.com